Poonacha Machaiah

Poonacha Machaiah

Founder & Chief Executive Officer

Poonacha Machaiah has over 20 years of global experience as a successful serial entrepreneur and business leader in Fortune 100 companies.


Poonacha has the unique combination of technology and media competency enabling him to be an expert at transmedia storytelling, incubating new entertainment properties, strategic planning and production for cross-platform implementation.


Poonacha is currently the CEO of ‘ABOVE – A Bunch of Versatile Entrepreneurs’ , a company he had founded in 2008. ABOVE is a company that has delivered industry-leading solutions in the Education, Mobility, Media and Entertainment segments. ABOVE has launched one of the pioneering Social TV/collaboration platforms TangoFXTM.


Poonacha was also the CEO of Qyuki and instrumental in the founding of the social media startup along with internationally acclaimed film director Shekhar Kapur and Oscar award winning music composer AR Rahman. Qyuki has been voted as one of India’s coolest startups (Business Today) and also featured in Fortune (India) and Fast Company.


Through the majority of his career, he has held senior leadership positions in Global Sales & Business Development with leading MNC’s like Sasken, Motorola, Visionael, Iridium, and Dimension Enterprises – a leading Internet Data Center services startup in the Washington DC area, which was then acquired by Nortel Networks in 2000


Poonacha is the founding principal of Blue Ocean Strategy Institute-India. Transmedia and International mentor at XMedia Lab, an internationally acclaimed digital media think tank. Poonacha holds an MBA from the College of William and Mary in Virginia and a Bachelor of Science in Computer Science and Engineering from the B.M.S. College of Engineering in Bangalore, India.