DESIGN

CREATING, ENGAGING, PURPOSEFUL AND MEMORABLE USER EXPERIENCES

UI design and UX design (along with UI/UX design) are a few in-vogue terms in the recent times, largely due to increasing competition in the digital world. Startups and Brands & Retailers have been desperately looking for ways to edge out their competition by differentiating themselves. They have realized that in ever connected world a prospective user is highly impatient and if they are not able to engage them on their web property chances of their survival are nil. Therein arises the need to find and adopt the best UI/UX design practices.

At ABOVE our UI/UX design services are aimed to develop a user centric design system to provide best in class user experience that delights a customer. We follow a well-defined Visual Brand Identity System and all components are made in the same style. We will work closely with your team & agency to design & develop color palettes, style guidelines and layouts that reflect your brand vision while enhancing the usability of interface.

Our User Centric UI/UX Design Services Approach

At ABOVE we develop user centric design to engage your consumers by following the best practices of UI/UX Design.

The steps we follow are as follows:

User Research

The first stage begins with setting objectives and goals for the interface and business. This is where we will work with you to identify knowledge gaps and align your assumptions with real user expectations. We will help identify and finalize strategy to support both user needs and business goals. We will dig through available data to identify patterns and glean strategic insights on your customers’ reaction & interactions with your interface and product. The tools we use at this stage are:

–    Goal Analysis

–    Buyer Personas

–    Workflows

–    Competitor Benchmarking

IA & Wireframes

Users follow some pre-defined omega rules, which they try to apply every time. It is very important to know and follow those omega rules in order to avoid disenchantment among your users. We ensure that the visual structure and presentation of information on your interface is and that the right information is presented to the user in the right way, in the right place, and at the right time. We build Wireframes to help you visualize data structures and UI features and take quick decision regarding modifications. These include:-

–    Information Architecture

–    Layouts

–    Clickable Prototypes

User Testing

At ABOVE we pay special emphasis on monitoring progress by measuring both macro and micro conversions and user centric metrics. At this stage we define all the KPI’s by conducting user-testing sessions and perform analysis to transform data into actionable insights for design improvements. The tools we use at this stage are:

–    Story Boards

–    On-site Testing

–    Remote User Testing

User Interface Design (UI design)

The visual appeal of a UI on portal or mobile has a significant impact on users, as its information architecture doesn’t enable engagement on its own. At ABOVE we employ user-centric design to produce impactful user experience (UX) through consistent and logical user interface (UI). Our UX design adds context to the behavior of the users and help them self-weave a story as a part of your brand’s unified identity or positioning. The tools we apply at this stage are:

–    Brand Identity System

–    Visual Brand Identity for Unique & Recognizable Appearance

Front End Coding (UI Development)

For a user, front end is the application and is responsible for the entire experience they have. Our experienced team members develop a front-end (portal or mobile app) basis UX design produced on a platform of your choice. The tools we use at this stage are:

–    HTML5

–    CSS

–    Java Script

Integration Support

Our team will support integration with your back end and provide technical support and assistance during the process.

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